Terms of service


TERMS OF SERVICE

Last updated: 5 December 2025

These Terms of Service (“Terms”) set out the basis on which AlphaBite (“AlphaBite”, “we”, “us”, “our”) provides access to our website, online store and digital nutrition planning services (together, the “Services”).

By accessing or using the Services, creating an account, or purchasing any digital product or subscription from us, you agree to be bound by these Terms. If you do not agree, you must not use the Services.

If there is any conflict between these Terms and any other document on the Services, these Terms will take precedence in relation to the use of the Services and your purchases.

1. ABOUT US

AlphaBite is a UK-based business providing digital nutrition plans and related content.
Our contact details are:

Further company details may be provided in our website footer and/or order confirmation emails.

2. OUR SERVICES

2.1 AlphaBite provides digital nutrition plans and related digital content only. We do not provide physical food, meal delivery or in-person coaching.

2.2 Our core Services may include, for example:

  • Personalised or semi-personalised nutrition plans based on information you provide (e.g. target calories, macros, preferences).

  • Access to digital guides, resources and educational content.

  • Subscription-based access to updated plans and/or additional digital content.

2.3 We may update, modify or discontinue any part of the Services at any time, to reflect changes in our offering, business needs, technology or law.

3. ELIGIBILITY AND ACCOUNT REGISTRATION

3.1 You must be at least 18 years old and capable of entering into a binding contract under the laws of your jurisdiction to use the Services.

3.2 You may be required to create an account to access certain features. You are responsible for:

  • Keeping your login details secure and confidential.

  • All activity that occurs under your account.

3.3 You must provide accurate, current and complete information and keep it up to date. We may suspend or terminate your account if we reasonably believe any information is inaccurate, misleading or fraudulent.

4. YOUR INFORMATION AND ACCURACY

4.1 Our nutrition plans and recommendations are based on information you choose to provide (for example: target calories, goals, dietary preferences, ingredient preferences or avoidances, allergies or intolerances, height, weight, activity level).

4.2 You are solely responsible for ensuring that all information you provide is true, accurate and complete. If you provide incomplete or inaccurate information, the plan may be unsuitable for you and we will not be responsible for any consequences that arise from that.

4.3 You must not provide detailed medical information (such as diagnoses, test results or lists of medication) through our standard forms. If you have any medical conditions, you must speak to a doctor or qualified health professional before following any plan.

More detail on how we process your personal information is set out in our Privacy Policy.

5. DIGITAL PRODUCTS AND DELIVERY

5.1 All plans and content provided by AlphaBite are digital products. Delivery will usually take the form of:

  • Downloadable files; and/or

  • Access via links, dashboards, email or other digital means.

5.2 Delivery is deemed to occur when the digital product or content is first made available to you (for example, when the plan is generated and accessible, or when access credentials are sent).

5.3 You are responsible for ensuring you have the necessary device, software and internet connection to access digital content.

6. ORDERS, SUBSCRIPTIONS AND CONTRACT FORMATION

6.1 By placing an order on our site, you are offering to buy the relevant digital product or subscription on these Terms.

6.2 A contract is formed when we send you an order confirmation or otherwise make the digital content available to you. We may decline an order for any reasonable reason (for example, suspected fraud, technical errors, or if we choose to stop offering a product).

6.3 If you purchase a subscription, you agree that:

  • Recurring charges will be taken automatically using your chosen payment method at the stated interval (e.g. monthly, 3-month, 6-month).

  • Your subscription will continue until cancelled in accordance with Section 8.

7. PRICES AND PAYMENT

7.1 All prices will be shown on our website and/or checkout. Prices may change from time to time, but changes will not affect orders that have already been accepted.

7.2 Payment must be made using the methods offered at checkout. We use third-party payment processors (such as Shopify Payments) to handle payment transactions.

7.3 If a payment fails, is reversed or disputed, we may:

  • Suspend or cancel your access to the Services; and/or

  • Request that you update your payment details or provide another form of payment.

8. CANCELLATIONS AND REFUNDS FOR DIGITAL CONTENT

8.1 No refunds for delivered digital content

8.1.1 Because our products are digital and often personalised to your inputs, we do not offer refunds once the plan or digital content has been delivered or made accessible to you, except where required by law.

8.1.2 This includes situations where:

  • You change your mind.

  • You decide you no longer want to follow the plan.

  • You fail to download or save the content after we have made it available.

  • You do not get the results you expected from following (or not following) the plan.

8.2 Statutory cancellation (cooling-off) for digital content

8.2.1 If you are a consumer in the UK or the European Economic Area, you may normally have a legal right to cancel most online purchases of digital content within 14 days of purchase.

8.2.2 However, by purchasing our digital products or subscriptions, you:

  • Request that we start providing the digital content or Services immediately (for example, by generating or preparing your nutrition plan straight away); and

  • Acknowledge and agree that once the digital content is made available to you, you lose your statutory right to cancel that purchase and obtain a refund in respect of that digital content, to the maximum extent permitted by law.

8.2.3 If, for any reason, we are required by law to provide a refund, we will comply with those legal obligations. Nothing in these Terms is intended to limit your statutory rights.

8.3 Subscription cancellation (future periods)

8.3.1 You can usually cancel your subscription at any time with effect from the end of the current billing period, using your account settings or by contacting us.

8.3.2 Cancelling a subscription stops future recurring charges but does not entitle you to a refund for any charges that have already been processed, unless we are required to do so by law or we explicitly state otherwise.

9. HEALTH AND MEDICAL DISCLAIMER

9.1 AlphaBite provides general nutrition information and digital nutrition planning only. We do not provide medical advice, diagnosis or treatment.

9.2 The Services are not intended for individuals with:

  • Diagnosed eating disorders;

  • Serious or complex medical conditions; or

  • Other circumstances where a tailored, supervised plan from a doctor or dietitian is required.

9.3 You should always consult a doctor or other qualified health professional before:

  • Making significant changes to your diet;

  • Starting a new nutrition or weight-loss programme; or

  • Following any plan if you have existing medical conditions or take medication.

9.4 You are responsible for your own choices and use of the Services. We cannot and do not guarantee:

  • Weight loss, muscle gain or any other specific health outcome; or

  • That any particular plan will be suitable or safe for your individual circumstances.

10. ACCEPTABLE USE

10.1 You must not use the Services:

  • For any unlawful purpose or in violation of applicable law.

  • To infringe any intellectual property or privacy rights.

  • To upload or transmit harmful code (including viruses, malware or similar).

  • To attempt to gain unauthorised access to our systems or other users’ accounts.

  • To resell, redistribute or commercially exploit our digital content without our permission.

10.2 We may suspend or terminate your access if we reasonably believe you have breached these Terms, or if your use of the Services exposes us or other users to risk.

11. INTELLECTUAL PROPERTY

11.1 All content provided through the Services, including but not limited to nutrition plans, ingredient combinations, guides, text, graphics, logos, icons, images, and software, is owned by or licensed to AlphaBite and is protected by copyright and other intellectual property laws.

11.2 When you purchase digital content, we grant you a personal, non-exclusive, non-transferable, revocable licence to use that content for your own personal, non-commercial use only.

11.3 You must not:

  • Copy, reproduce or distribute the content to others;

  • Sell, rent, license, or sub-license the content;

  • Remove any copyright or proprietary notices; or

  • Use our content to train any AI, algorithm or similar system without our explicit written consent.

12. LIMITATION OF LIABILITY

12.1 Nothing in these Terms excludes or limits our liability for:

  • Death or personal injury caused by our negligence;

  • Fraud or fraudulent misrepresentation; or

  • Any other liability that cannot be excluded or limited under applicable law.

12.2 Subject to that, to the maximum extent permitted by law:

  • We are not liable for any loss or damage that was not reasonably foreseeable at the time you agreed to these Terms.

  • We are not liable for any loss of profits, business, revenue, savings, data, or for any indirect or consequential loss or damage.

  • Our total aggregate liability to you for any claim arising out of or in connection with the Services or these Terms will not exceed the total amount you have paid to us for the relevant product or subscription in the 12 months before the claim arose.

12.3 We are not responsible for any failure or delay in performing our obligations where that failure or delay results from events or circumstances beyond our reasonable control (for example, internet or hosting outages, platform failures, strikes, or natural disasters).

13. PRIVACY AND DATA PROTECTION

13.1 Our Privacy Policy explains how we collect, use and protect your personal information, including the health-related information you choose to provide. That policy forms part of these Terms.

13.2 By using the Services or purchasing any digital product or subscription, you acknowledge that your personal information will be processed in accordance with our Privacy Policy.

14. CHANGES TO THE SERVICES OR THESE TERMS

14.1 We may update or modify the Services from time to time to improve functionality, address technical issues, respond to user feedback or comply with legal requirements.

14.2 We may update these Terms periodically. When we do, we will change the “Last updated” date at the top and may provide additional notice where required by law.

14.3 If you continue to use the Services after any updated Terms become effective, you will be deemed to have accepted the updated Terms. If you do not agree, you must stop using the Services.

15. GOVERNING LAW AND JURISDICTION

15.1 These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims) are governed by the laws of England and Wales.

15.2 The courts of England and Wales will have non-exclusive jurisdiction. If you are a consumer and live in another country, you may also have the right to bring proceedings in your local courts.

16. CONTACT US

If you have any questions about these Terms, the Services, or your order, you can contact us at: