You're constantly logging meals.
You spend your free time searching for each ingredient, logging every one, and hoping the macros work out.
A high-protein, whole-food base day with
exact, convenient quantities.
£12, or £17 with the All-you-need pack
Built by someone who lost 45kg in a year.
You spend your free time searching for each ingredient, logging every one, and hoping the macros work out.
You're deciding what to cook, how much to eat and whether it fits your macros with your other meals.
You have six perfect days, then massive cheat meals as a reward. When you can make your meals without thinking, your diet stops being a chore.
The fix? Make your meals predictable.
Know exactly what to eat.
Prep in 15 minutes max.
You get breakfast, a snack and dinner, with simple ingredients you can prep in 15 minutes or less.
Matched to common UK supermarket pack sizes, so there's no waste and less time weighing.
Pick from 6 calorie versions and make small tweaks if you need to. The macros are designed to keep your energy up and cravings down.
Know exactly what to buy before you get to the shop, and get your shopping done in 10 minutes.
A short start-today guide covering cravings, eating out and the cheat meal reset.
Work out the calorie target that's right for you, with your fat loss macros calculated for you.
One payment. Instant download. Secure checkout.

I was overweight for most of my childhood, eventually reached 125kg,
and it dominated my life.
I hated looking in the mirror. I hated
how much it affected my self-confidence.
But I finally got motivated.
I spent the next months learning everything
I could about calories,
macros, food and training, and went
from 125kg to 80kg in a year.

It worked because I had the
time and energy for strict meals,
constant tracking and daily workouts.
My whole day revolved around it.
I knew how to lose weight.
That turned out not to be the hard part.

Years later, a 60-hour job in finance left me with too little time and energy
for calorie counting and logging.
I put 10kg straight back on in six months,
and for the life of me, I couldn't lose it.
I used to have six perfect days,
I was obsessed with food.

Instagram and TikTok recipes didn't work,
and influencer life hacks didn't either.
I couldn't fit them into my day.
So I stripped it back to the few things that matter. That became the Kickstart.
It's how I lost 10kg and kept it off
alongside a 60-hour job.
You only have to lose the weight once.
Plan your meals, and you'll make your diet easy, even on your worst days.
Get a complete day with the quantities, calories and macros already done.
Save yourself hours every single week.

£12, or £17 with the All-you-need pack
Built by someone who lost 45kg in a year.









Real whole foods, packed with vitamins and minerals. Simple to remember, easy to make, and the easiest way to hit your macros while keeping your energy up in a deficit.
No complicated recipes that take 30+ minutes. Simple ingredients you can throw in one pan and get from fridge to plate in 15 minutes.

Your meals use a simple system:
protein, fruit, veg and carbs.
Easy to make, easy to swap.
The calories and macros are easy to understand, and the whole foods do the work: nutrient-dense, filling ingredients, with the planning already done for you.
All you have to do is follow it.
One payment. Instant download. Secure checkout.
| Kickstart | Tracking apps | Online coach | Meal delivery | |
|---|---|---|---|---|
| Food and quantities decided for you | ||||
| No daily logging | ||||
| No check-ins | ||||
| Best macros for fat loss | ||||
| Cost | £12 once | Monthly sub | £40 to £149 a month | ~£300 a month premium* |
*Estimated extra cost of the planning, cooking and delivery, on top of what the same food costs from a supermarket.

You record every ingredient and save meals. That can make logging quicker, but you're still deciding what to eat, sorting the portions and making your macros fit your day.
You don't need to pay someone £40 to £149 a month to plan your meals. You might want a diet you can follow on your own, rather than selling your soul just to afford monthly check-ins.
You can pay someone to cook it if you want, but you're paying roughly £300 a month extra for the cooking and delivery. The meals often aren't built around your specific macros.
All you need is your meals
planned ahead of time.
Every food decision costs you time and energy. Make them once, follow the plan.

£12, or £17 with the All-you-need pack
Built by someone who lost 45kg in a year.

You get home tired and hungry with nothing decided, so you grab
whatever's easiest.
When your food is decided, bought and portioned, your diet becomes easy.
You're less tempted when your whole day is set up to make the right choice
the easy one.
Make your diet easy on your worst days.
You're not buying a plan from a shredded influencer with a thousand recipes to sell you. Every meal and rule comes from someone who struggled with cravings, couldn't make it work for months, and built a simple system to make it easy.
I lost 45kg in a year. After corporate life wrecked my diet, I found a way to reliably lose 10kg alongside a 60-hour job.
The Kickstart is what worked the second time. Your meal plan is built for tired evenings, weekends and meals out.

Pick your version, buy your food and start.

£12, or £17 with the All-you-need pack
Built by someone who lost 45kg in a year.
You don't have to be on a perfect bodybuilder diet.
That's all you need. Start today.

You only have to lose the weight once.
One payment. Instant download. Secure checkout.
£12, or £17 with the All-you-need pack